MGROW is a 501(c)(3) nonprofit organization established in 2011 as an umbrella group serving the people and organizations within the Middle Grand River watershed. Its mission is to protect and preserve the history and the natural resources of the Middle Grand River watershed by promoting education, conservation, restoration, and wise use of watershed resources.
MGROW was formed from the legacy of the Grand River Expedition, led by Verlen Kruger. Verlen held several Guinness Book of World Records honors for the most miles paddled by canoe and led the Expeditions in 1990 and 2000. Although Verlen passed in 2004, the Expedition took place again in 2010, and is being planned for 2020.